blues
membership hat
/ product design
For the 2019 season I was tasked with designing a membership gift. I opted to develop an american style baseball cap, based on a popular New Era style. I used a “B” style letter logo for the front, based on the “B” of our logo, incorporated a tribal pattern under the rim - a feature of our marketing material at the time - and designed a foil sticker that used the call to action for the membership campaign that year - “Rise Up”. Detailing on the sticker also included 3 stars, representing the championships we had won to that point, and “2019 Member”. The finished article proved a very popular commodity with fans and players alike.