"Born To Dance" was far and away the most extensive project I've been involved in yet - a major New Zealand theatrical release that needed mass appeal and a strong distinctive presence. This needed to be transferred to all aspects of the film's visual marketing. I designed a teaser poster focusing on energy and movement, depicting the hero dancing, backed by a literal splash of colour. I turned this key image into a t-shirt design that was worn at key theatrical outlets, and used in promotional giveaways. Another image I created, focusing on the central love interest, I developed into another poster that was used for international sales of the movie.