These are examples of the look and feel for the Blues in ‘23, a further evolution of the past few years. This year we embraced a street art style look, with splashes of bright colours, urban textures, and the images colour graded to really make the blues pop! These are from our first 3 key campaigns to kick off the year - nib Blues Aupiki Memberships, our home match-up between the nib Blues v Chiefs Manawa at North Harbour Stadium, and our men’s first home game against the Crusaders at Eden Park.