The Pop! brand was developed as an imprint of Vendetta Films for their more "schlocky", cultish, less serious movies, such as the classic "Sharknado" films. The tagline we came up with for it was "Cult Cinema for Mass Consumption", and the logo was based around the original, classic, Sex Pistols album cover. Bright yellow and pink as the key colours made it feel vibrant and fresh, and gave it a punky, rebellious "this is what we are, and we don't care"  attitude. Logos were developed for DVD packaging, and it proved to be a recognisable and successful range. I also developed an offshoot to the main Pop! brand called "Mockbuster by Pop!" for titles specific to this popular sub-genre of movie.

For the digital identity, it felt natural it would be the logo in flickering pink neon, like the sign of a bar inviting you in for a drink and some entertainment - a guilty pleasure, much like the films it precedes!