Documentaries have been a successful genre for Vendetta Films to release, and they decided to create an imprint to specifically cater for these titles. The idea was to create a distinctive visual identity that could be incorporated on the home entertainment releases, so that when viewed together, look part of a collection. A primary and secondary logo were developed to use on DVD and Blu-ray packaging, and the brands blue colour was to be used on the spines to help achieve this. I also creating a video identity to appear before the main feature.