After the success of "Born To Dance", and a growing slate of upcoming film projects in development, Vendetta Productions was set up. The brand was to compliment Vendetta Films - the distribution arm, but have it's own singular identity. As these films would be shopped to international markets, it seemed valuable to incorporate a very "New Zealand" feel to the logo. The final logo includes a kora shape (symbolising growth), creating a "P" shape breaking into the "V". A teal colour was initially suggested, but the "Vendetta" red was eventually adopted for the final version. A booklet featuring the films in development was designed for upcoming international film markets.