we are the blues โ€˜21
/ visual identity

These are a selection of visual examples taken from the 2021 season showcasing the overall look and feel that year. The paint brush marks formed the basis of our visual style giving visuals a kinetic energy of motion and expression, accentuated by pencil lines and action shots. This collages style would evolve over the next few seasons, and feature through all media channels including social and marketing.